The UK Mills and Boon RIVA line that launched in January 2011 – formerly known as Modern Extra, and before that Modern Heat, and at one stage Nu Temptation – is getting a cover makeover and a relaunch towards the end of 2012.
Mumble mumble target readership mumble mumble pinpoint etc etc mumble probably to try and drive sales. That’s my take, anyway. To lift sales. And I’m all for lifting sales.
The guidelines I write to have not changed. The stories are still contemporary, short (50K) category romances with a youthful, urban feel. Not too youthful, mind. More of a sophisticated, sexy, rompy, smart kind of youthful, with depth. Okay, I’m doing a woeful job of describing the guidelines. If you want to know the exact wording of the publisher guidelines for Riva/Presents Extra go here.
But back to the covers. Harlequin Mills and Boon are conducting a survey this month regarding potential new covers for RIVA grown stories. If you’d like to take that survey and potentially influence the decisionmaking, go here.
If you’d simply like to ogle some different cover treatments of the same story, stay here. I like the last one best – the pen and ink smooch with the city rooftops in the background. The BIG author name and my preening Author Ego might also be murmuring pick me when it comes to that last cover, but the argument I’m going with is that I like having a couple on the cover of a sexy category romance, and I like the hint of an evocative setting in the background. So which cover do you like best? If you’re familiar with Riva stories, all the better. Do the stories fit the covers? I’m a little undecided.